IKEA + Carl Kleiner

"Last year IKEA teamed up with photographer Carl Kleiner and made a series of really inspiring photos for the cookbook “Homemade is best”. The images showed all the ingredients lined out on the table in a new, modern and minimalistic way – and it became a huge viral success. Now IKEA and Kleiner has teamed up again, this time also with stylist Evalina Kleiner. This time the images show what kitchen applies you can get from IKEA, on a tight budget. The result is surprisingly decorative and elegant!"
http://www.playmedesign.com/